Twitter expands keyword targeting so Nestle knows you

Do you love, no scratch that -- "luv" espresso? Do you "adore" it even? Twitter advertisers may now know how you feel about their products no matter how you choose to express yourself. On Wednesday, the social network added some smarts to its ad targeting system so that marketers can understand people who use synonyms, alternative spellings and "Twitter-specific lingo" in their tweets. The ability to display ads to users based on keywords they type was introduced in April, and the improvements are designed to let advertisers target those whose tweets might previously have gone unnoticed. The new feature, called "broad match for keywords," could provide a boost to Twitter's efforts to monetize its service. It's designed to make it easier for marketers to reach users based on the conversations they're having on the site, at the right moment and in the right context. The tool automatically expands the targeted keywords in a marketer's campaign. So if a coffee shop runs a campaign targeting the keywords "love coffee," broad match will allow them to also reach people who tweet that they "luv coffee" or "love latte" or, for the truly enamored, that "coffee is my first love." Broad match will become the default matching type for targeted keywords, the company said. But it won't change the frequency of ads shown to users, according to Twitter. "Users will not see more ads than they already do," a Twitter spokeswoman said. Broad matching provides some flexibility -- for marketers who don't want to go overboard, they can use a "+" modifier. By targeting "love + latte," for example, users who tweet "luv latte" will be included, but not people who tweet "luv espresso." As a public company, Twitter faces growing pressure to demonstrate its value to investors and turn a profit. Twitter generated sales of US$317 million last year, its IPO documents revealed, but its loss was roughly $79 million.ing kundli lite kundli 6 software full version letmewatchthis game of thrones season 3 ms 7071 driver deity wars for pc driver ess solo 1938 ati d33a27 drivers photo grid for android antivirus avg gratis da scaricare utorrent 3 2 1 beta