Twitter, the protector of news?

As Twitter rings in the new year, it's got some big ideas for expanding its audience by forging more news partnerships. The social network is already a major platform for news distribution, but now Twitter is looking to amp up those efforts, partly through media partnerships. On Tuesday, Twitter's recently hired head of news, Vivian Schiller, offered some thoughts about why those partnerships are important, and what Twitter's hoping to do with them. Schiller's hiring was announced in October. The 26-year news veteran was scooped up from NBC News to help Twitter become a bigger destination for news and to expand its advertising revenue by ushering in more media deals. Those partnerships, Schiller suggested in a blog post, could be good not just for Twitter, but also for journalism's survival. Traditional news companies have struggled to adapt their businesses to keep up with the pace of the Internet, especially on mobile. One reason why the traditional news companies' move to digital media has been slow is that legacy platforms including radio, print and broadcast TV still generate most of their revenue, Schiller said. "The cash cow must be protected," Schiller said in a LinkedIn post. However, the legacy platforms pay for forms of journalism such as foreign and investigative stories that digital startups might not be able to afford, she said. One question brought to fore by the digital age is whether Twitter and other Internet companies are trying to compete with traditional news outlets. Schiller, however, seems to view the industries' interests as being complementary. "In my new job, I'll get to work with old and new friends at news organizations to find ways for them to reach a bigger audience via Twitter," she said. The media-partnering responsibilities she has held at places like NBC News, NPR and The New York Times have been geared toward finding ways to disrupt traditional strategies, "but not destroy," she said. Schiller said she would serve as Twitter's "in-house evangelist for what journalists and consumers need from the product," working toward the broader goal of positioning Twitter as a tool for keeping people informed. The job represents new terrain for Schiller. "What if instead of being the digital person in a media company I should be the media person in a tech company?" she said. "Could those same relationships work in reverse?" For it to work, Twitter also needs to strike a balance between expanding its platform without cannibalizing the advertising revenue of its media partners.advent sigmatel c major audio driver chinese a7n266 vm driver usb 2 0 awakening the buddha within nba live 2005 tpb p5ld2 sm bus controller driver spongebob diner dash full version free apk 30 day squat challenge schedule google images xanax portuguese sb0680 sound card driver saving private ryan english movie big city adventure for pc

Twitter expands keyword targeting so Nestle knows you

Do you love, no scratch that -- "luv" espresso? Do you "adore" it even? Twitter advertisers may now know how you feel about their products no matter how you choose to express yourself. On Wednesday, the social network added some smarts to its ad targeting system so that marketers can understand people who use synonyms, alternative spellings and "Twitter-specific lingo" in their tweets. The ability to display ads to users based on keywords they type was introduced in April, and the improvements are designed to let advertisers target those whose tweets might previously have gone unnoticed. The new feature, called "broad match for keywords," could provide a boost to Twitter's efforts to monetize its service. It's designed to make it easier for marketers to reach users based on the conversations they're having on the site, at the right moment and in the right context. The tool automatically expands the targeted keywords in a marketer's campaign. So if a coffee shop runs a campaign targeting the keywords "love coffee," broad match will allow them to also reach people who tweet that they "luv coffee" or "love latte" or, for the truly enamored, that "coffee is my first love." Broad match will become the default matching type for targeted keywords, the company said. But it won't change the frequency of ads shown to users, according to Twitter. "Users will not see more ads than they already do," a Twitter spokeswoman said. Broad matching provides some flexibility -- for marketers who don't want to go overboard, they can use a "+" modifier. By targeting "love + latte," for example, users who tweet "luv latte" will be included, but not people who tweet "luv espresso." As a public company, Twitter faces growing pressure to demonstrate its value to investors and turn a profit. Twitter generated sales of US$317 million last year, its IPO documents revealed, but its loss was roughly $79 million.ing kundli lite kundli 6 software full version letmewatchthis game of thrones season 3 ms 7071 driver deity wars for pc driver ess solo 1938 ati d33a27 drivers photo grid for android antivirus avg gratis da scaricare utorrent 3 2 1 beta

Nook price cut to $199, Wi-Fi only model launched

Barnes & Noble today launched a Wi-Fi-only version of the Nook for $149 and cut the price of its original Wi-Fi and 3G version from $259 to $199. The price cut is welcome news to some analysts and users, who have seen the market flooded with E-Ink black-and-white e-readers since the Nook was launched in November. Many analysts felt the original price for the Nook and competing devices would be too high when compared with color-display tablets and related devices that can also be used to read e-books. By comparison, the cheapest iPad goes for $499, and can be used for many full color multimedia functions, including video, as well as for reading e-books. Informa Telecoms & Media recently said sales growth for broadband wireless e-readers such as the Nook with Wi-Fi and 3G will be limited by 2014. By dropping the original Nook's price to $199, Barnes & Noble becomes the first to break the $200 barrier for a fully functioning e-reader. The basic Kindle from Amazon is still priced at $259. The Sony Reader Pocket Edition lists for $170, but doesn't allow wireless 3G downloading. The value of the Wi-Fi-only version is improved somewhat because Barnes & Noble offers free access to AT&T's nationwide Wi-Fi network, now in about 20,000 locations. That's in addition to the Barnes & Noble in-store Wi-Fi previously available. Barnes & Noble also announced it is shipping its latest Nook software update, version 1.4, which offers faster access to content. The bookseller updated the software in April to version 1.3 to allow in-store reading of selected content and free content, among other changes.parallels virtuozzo containers 4 6 avg internet security setup starcom um100c driver plantsvszombiespopcapserialnumber lenovo thinkpad t43 drivers smcwusbs n driver sql server 2012 express edition with advanced services onimusha2samuraisdestinyforpc hp usb disk storage format tool para windows 7 vcard export tool 1 05

The e-reader market: Still young and restless

The price for some e-readers with black-and-white displays could drop below $100 before the end of 2010, and possibly hit $50 in 2011, according to analysts. Declining prices are just one indication that the e-reader market is young and likely to remain in a state of uncertainty for a few more years, they said. One major question still on the minds of experts is how long e-readers equipped with black-and-white e-ink displays can survive in the face of competition from full-color tablet computers, such as the highly successful iPad, which offers multimedia functionality and a backlit 9.7-in. LED display. Adding more complexity to the market outlook, e-readers with color e-paper will appear this fall, said Dmitriy Molchanov, an analyst at Boston-based Yankee Group Research. Fujitsu has shown color e-paper prototypes for years. Meanwhile, Qualcomm, using a different technology, has since 2008 been working on a color Mirasol display that could appear in coming months, Molchanov said. Also, this month, LG Display revealed that it's working on flexible color e-paper for e-readers or tablets. Molchanov said color e-paper will force a market split, with Kindle maker Amazon.com leading a number of manufacturers down a low-cost path typified by devices that have black-and-white displays and cost as little as $50. Amazon doesn't plan to introduce a Kindle with a color screen anytime soon, he noted. Meanwhile, Sony, which makes the Reader device, will lead other manufacturers into a "high-feature" segment for devices that have color displays, touchscreens, video support and more, Molchanov said. Allen Weiner, a Gartner analyst, wrote in a blog post earlier this summer that it is "early in the e-reader evolution" and postulated that the market is becoming segmented three ways. Many choices for e-reader devices One of the three "flavors" of e-readers that Weiner expects to see is a class of devices with e-ink displays that cost about $149 or less. That group would include the 6-inch Kobo, which is offered at the Borders Web site for $149.99. Since Weiner's blog post appeared, Amazon has launched two versions of its next-generation Kindle. Both have 6-inch screens, but one is a Wi-Fi-only model that sells for $139 and the other supports both Wi-Fi and 3G and sells for $189. Both start shipping Friday.puffin web browser for windows flash player for philips smart tv stellar phoenix windows data recovery crack serial lexmark x1100 series drivers getjar nimbuzz chat radmin viewer 3 4 full version fat head drivers golf clubs my wcp watermark editor 1 0 1 blackberry desktop software 6 0 2 42 return of the condor heroes 2006 direct

More Americans own e-readers than tablets, survey finds

More American are using e-readers than tablets, according to a Pew Research Institute survey. The Pew survey of 2,277 adults that finished on May 22 found that 12% of Americans owned an e-reader device in May compared to 8% who owned a tablet like the popular iPad Also, ownership grew faster for e-readers like the Nook or Kindle than ownership of tablets over the six months between November 2010 and May, the Pew survey found. The telephone survey found that Hispanic Americans are the fastest-growing ownership group of both e-reader and tablet devices. E-reader ownership grew from 6% of American adults in November 2010 to 12% in May, Pew said. Tablet ownership grew from 5% to 8% over the same period. Tablet ownership had been climbing "relatively quickly" through Nov. 2010, Pew said, but growth was virtually flat from January to May, growing from only from 7% to 8%. Pew also found that 3% of U.S. adults own both kinds of devices, while 9% own an e-reader but not a tablet, and 5% own a tablet but not an e-reader. Among demographic groups Pew studied, Hispanics showed the biggest growth in e-reader ownership in the six month period ending in May, tripling from 5% to 15%. Hispanics represented the largest e-reader ownership group, followed by whites at 11% and African Americans at 8%. Hispanics also had the biggest tablet ownership by demographic group in May at 15%, up from 7% in November, Pew said. Ownership of the devices among white Americans jumped from 4% to 7% over the six months while African Americans grew from 4% to 8%. Pew didn't comment on the reasons for the trend toward owning e-readers, although observers note that the devices are much less expensive (and far less functional) than tablets and have been on the market longer. The Kindle e-reader with special offers can be had for $114, while Pad 2 pricing starts at $499. Pew started tracking e-reader ownership in April 2009 (although some e-readers were around much earlier). The researcher started tracking tablet ownership in May 2010, about a month after the first iPad went on sale. The Pew survey also confirmed the widely-recognized trend that laptops are as popular as desktops. The May survey found desktop ownership at 57% of Americans compared to laptop ownership at 56%, a statistical tie since the poll has amargin of error of 2 percentage points. In November, desktop ownership had outpaced laptops by 8 percentage points, 61% to 53%. Even though tablets and e-readers get plenty of media attention, Pew found that cell phones are by far the most widely owned computing devices in the U.S. (83%), with desktops second (57%), and laptops third (56%). E-readers and tablets were well behind at 12% and 8% respectively. vgp vcc5 driver chrome specforce crack free wechat for pc without bluestacks belkin f5u002 driver usb mass storage driver method get asus p5n73 am audio driver mafia wars 2 bot free new york dmv drivers license renewal chinese 2000 driver sis6215 win animal ink ebook

Bookeen Cybook Orizon Touchscreen Ebook Reader

The Bookeen Cybook Orizon joins a growing group of ebook readers with built-in Wi-Fi, which allows you to download material without having to hook the device up to a PC. The $240 (as of August 5, 2011) Orizon also has a 6-inch touchscreen electronic-paper display, which makes for easy and intuitive menu navigation, text selections, and page turns using your fingertip. Wi-Fi and touchscreen are great technologies, but on the Orizon they don't always work well in tandem, which I discovered when I tried to shop for books using the Orizon's built-in browser. Because pages loaded slowly on the Wi-Fi connection, tapping a book from a search results list (for example) often produced unintended selections, making the whole experience painfully time-consuming and frustrating. In most other respects, the Orizon was much more satisfactory. Like its pocket-size sibling, the Cybook Opus, the Orizon--available with a black or white plastic case--is thin for its 6-inch screen size and 7.5-by-4.9-inch footprint: It's not quite three-tenths of an inch thick. That's about the same thickness as the current 3G/Wi-Fi Amazon Kindle, but the Kindle doesn't have a touchscreen. The Orizon weighs about the same as that third-generation Kindle, 8.6 ounces to the Kindle's 8.7 ounces. While most of the dedicated e-readers we've seen use E Ink's electrophoretic displays, the Orizon uses a touchscreen from E Ink competitor Sipix. Like the E Ink Pearl panel on the Kindle and other competitors, it boasts 16 shades of gray and a screen resolution of 800 by 600 pixels (167 dpi). The display supports multitouch, so you can make fonts larger or smaller and zoom in on websites by pinching and zooming with your fingertips. In my tests, I found the screen quite responsive to page turns, accomplished with fingertip swipes from right to left or left to right. But pinching and zooming sometimes required two or three attempts. Tapping on the lower left of the screen (most of the time the corner is marked with several translucent concentric quarter circles) produces context-sensitive pop-up menus that you can also summon and navigate using a hardware button embedded in the bezel. When you're reading, for example, the menu allows you to choose from among seven font families and 12 gradually increasing font sizes; you may also customize the page layout via options for justifying text, toggling the boldface version of your font, and hiding or showing the header and the so-called pageometer (which shows how many pages you've read out of the total number in the book).miami drunk driver accident attorneys brazilian android full crackle apk divx web player for windows 7 64 bit game call of duty modern warfare 2 highly compressed cx25878 vista drivers angry birds for samsung champ gt c3303i 3 com lan card driver samsung digimax 350se driver d link easy search utility mac shank 2 pc demo

Microsoft-Barnes & Noble deal could lead to Windows-based tablet

Microsoft's new partnership with Barnes & Noble could lead to development of a Windows-based tablet or e-reader, not just a Nook e-reader application for Windows 8, some analysts believe. The operating system for such a tablet or e-reader could be Windows 8, Windows RT, or even Windows Phone 8, analysts said Monday. Both companies confirmed that a Nook application for Windows 8 is planned, but officials were vague about whether the two companies would develop a Windows e-reader or a tablet, which would likely involve a third-party tablet maker. Whatever version of a Microsoft operating system would be used, the two companies hope to mine enormous potential revenues from e-books, especially from the relatively untapped market for college e-textbooks, said Allen Weiner, an analyst at Gartner, in an interview. Microsoft might also hope to tie in Skype videoconferencing to develop a social connectivity tool for e-book readers, said Jack Gold, an analyst at J.Gold Associates, noting that such a tool would enable students to, say, confer with one another on a college microbiology text. Microsoft's Bing search engine could add more value to such an offering, he said. Microsoft will invest $300 million in a new Barnes & Noble subsidiary, which will include the digital Nook and college businesses of Barnes & Noble. In two years, the global market for college textbooks -- which are primarily still published in paper form -- will reach more than $4 billion, meaning there's great potential for companies that want to get involved in sales of e-textbooks, Weiner said. "That market's pretty open, and Barnes & Noble owns 135 college textbook stores already, so they're in an incredible position in the textbook market," he said. Moreover, Amazon has not shown much interest in e-textbooks, Weiner added. If the new partnership develops a Windows-based tablet or e-reader, the device would likely give college students and other users the ability to use Microsoft Office apps that either aren't available or aren't fully usable on Apple's iPad, Weiner added. "I don't think the iPad is a killer device for education users, so running Windows with productivity software and Barnes & Noble, with its really good relationships with publishers and college distribution, could be really interesting," Weiner said. Microsoft could even be eyeing the possibility of developing some kind of reader device as part of its partnership with Nokia. Such a device would likely be based on the Windows Phone 8 operating system, also called Apollo, or a future variation of Windows Phone, Weiner said. "I would bet that Nokia will have a tablet, and they would do well in the international market," Weiner said, adding that Barnes & Noble would be a third partner for e-book content for a Nokia-Windows tablet. Windows 8 could power "lots of devices, including tablets," said Gold, adding that "an e-book reader on such a platform, together with an integrated book marketplace [via Barnes & Noble], can help the sale of such devices, especially convertible notebook-tablet devices." The Microsoft-Barnes & Noble partnership stems in part from both companies recognizing the success Amazon has had with its Kindle e-readers. "Microsoft wants a piece of that action, so having the content to sell is critical, and the [sales] volumes could be huge," said Gold. Microsoft is keeping tabs on Apple's deals for e-textbooks and other e-books, Gold noted. "Microsoft can't afford to sit back and ignore Apple, as each e-book on an iPad could easily lead to movement away from back-end computing on a PC or Mac desktop," Gold added. "Microsoft needs to protect its turf." The Bing search engine could add even more value to the Microsoft-Barnes & Noble e-book partnership, Gold said. "Microsoft has made a huge bet on Bing," he said. "The book market could easily be coupled to Bing for additional services, as Google is trying to do." And if that's not enough, Microsoft could bundle Skype calling and videoconferencing to add social networking capability to e-book readers. Microsoft acquired Skype for $8.5 billion last October. "That's a potential new market offering," Gold added.vimicro diamond audio model emc 2 0 driver sound card driver for linux nforce 430 linux drivers polish wechat custom emoticons angry birds for psp 3004 lucida grande bold font kamus al munawwir visual basic express edition 2010 tutorial pdf driver oracle jdbc driver oracledriver