Twitter, the protector of news?

As Twitter rings in the new year, it's got some big ideas for expanding its audience by forging more news partnerships. The social network is already a major platform for news distribution, but now Twitter is looking to amp up those efforts, partly through media partnerships. On Tuesday, Twitter's recently hired head of news, Vivian Schiller, offered some thoughts about why those partnerships are important, and what Twitter's hoping to do with them. Schiller's hiring was announced in October. The 26-year news veteran was scooped up from NBC News to help Twitter become a bigger destination for news and to expand its advertising revenue by ushering in more media deals. Those partnerships, Schiller suggested in a blog post, could be good not just for Twitter, but also for journalism's survival. Traditional news companies have struggled to adapt their businesses to keep up with the pace of the Internet, especially on mobile. One reason why the traditional news companies' move to digital media has been slow is that legacy platforms including radio, print and broadcast TV still generate most of their revenue, Schiller said. "The cash cow must be protected," Schiller said in a LinkedIn post. However, the legacy platforms pay for forms of journalism such as foreign and investigative stories that digital startups might not be able to afford, she said. One question brought to fore by the digital age is whether Twitter and other Internet companies are trying to compete with traditional news outlets. Schiller, however, seems to view the industries' interests as being complementary. "In my new job, I'll get to work with old and new friends at news organizations to find ways for them to reach a bigger audience via Twitter," she said. The media-partnering responsibilities she has held at places like NBC News, NPR and The New York Times have been geared toward finding ways to disrupt traditional strategies, "but not destroy," she said. Schiller said she would serve as Twitter's "in-house evangelist for what journalists and consumers need from the product," working toward the broader goal of positioning Twitter as a tool for keeping people informed. The job represents new terrain for Schiller. "What if instead of being the digital person in a media company I should be the media person in a tech company?" she said. "Could those same relationships work in reverse?" For it to work, Twitter also needs to strike a balance between expanding its platform without cannibalizing the advertising revenue of its media partners.advent sigmatel c major audio driver chinese a7n266 vm driver usb 2 0 awakening the buddha within nba live 2005 tpb p5ld2 sm bus controller driver spongebob diner dash full version free apk 30 day squat challenge schedule google images xanax portuguese sb0680 sound card driver saving private ryan english movie big city adventure for pc

Twitter expands keyword targeting so Nestle knows you

Do you love, no scratch that -- "luv" espresso? Do you "adore" it even? Twitter advertisers may now know how you feel about their products no matter how you choose to express yourself. On Wednesday, the social network added some smarts to its ad targeting system so that marketers can understand people who use synonyms, alternative spellings and "Twitter-specific lingo" in their tweets. The ability to display ads to users based on keywords they type was introduced in April, and the improvements are designed to let advertisers target those whose tweets might previously have gone unnoticed. The new feature, called "broad match for keywords," could provide a boost to Twitter's efforts to monetize its service. It's designed to make it easier for marketers to reach users based on the conversations they're having on the site, at the right moment and in the right context. The tool automatically expands the targeted keywords in a marketer's campaign. So if a coffee shop runs a campaign targeting the keywords "love coffee," broad match will allow them to also reach people who tweet that they "luv coffee" or "love latte" or, for the truly enamored, that "coffee is my first love." Broad match will become the default matching type for targeted keywords, the company said. But it won't change the frequency of ads shown to users, according to Twitter. "Users will not see more ads than they already do," a Twitter spokeswoman said. Broad matching provides some flexibility -- for marketers who don't want to go overboard, they can use a "+" modifier. By targeting "love + latte," for example, users who tweet "luv latte" will be included, but not people who tweet "luv espresso." As a public company, Twitter faces growing pressure to demonstrate its value to investors and turn a profit. Twitter generated sales of US$317 million last year, its IPO documents revealed, but its loss was roughly $79 million.ing kundli lite kundli 6 software full version letmewatchthis game of thrones season 3 ms 7071 driver deity wars for pc driver ess solo 1938 ati d33a27 drivers photo grid for android antivirus avg gratis da scaricare utorrent 3 2 1 beta

Nook price cut to $199, Wi-Fi only model launched

Barnes & Noble today launched a Wi-Fi-only version of the Nook for $149 and cut the price of its original Wi-Fi and 3G version from $259 to $199. The price cut is welcome news to some analysts and users, who have seen the market flooded with E-Ink black-and-white e-readers since the Nook was launched in November. Many analysts felt the original price for the Nook and competing devices would be too high when compared with color-display tablets and related devices that can also be used to read e-books. By comparison, the cheapest iPad goes for $499, and can be used for many full color multimedia functions, including video, as well as for reading e-books. Informa Telecoms & Media recently said sales growth for broadband wireless e-readers such as the Nook with Wi-Fi and 3G will be limited by 2014. By dropping the original Nook's price to $199, Barnes & Noble becomes the first to break the $200 barrier for a fully functioning e-reader. The basic Kindle from Amazon is still priced at $259. The Sony Reader Pocket Edition lists for $170, but doesn't allow wireless 3G downloading. The value of the Wi-Fi-only version is improved somewhat because Barnes & Noble offers free access to AT&T's nationwide Wi-Fi network, now in about 20,000 locations. That's in addition to the Barnes & Noble in-store Wi-Fi previously available. Barnes & Noble also announced it is shipping its latest Nook software update, version 1.4, which offers faster access to content. The bookseller updated the software in April to version 1.3 to allow in-store reading of selected content and free content, among other changes.parallels virtuozzo containers 4 6 avg internet security setup starcom um100c driver plantsvszombiespopcapserialnumber lenovo thinkpad t43 drivers smcwusbs n driver sql server 2012 express edition with advanced services onimusha2samuraisdestinyforpc hp usb disk storage format tool para windows 7 vcard export tool 1 05